Audience Templates

A few weeks ago, we launched Templates for Personas e-commerce customers. Templates provides customers with a set of out-of-the-box enrichments they can add to their user profiles, without writing any additional code. It represents the best of Segment’s thinking around the types of data marketers need to run seamless, personalized marketing campaigns.

Adding a new feature to Personas that we want to drive usage of means rethinking the way our users interact with our existing interface. We wanted to introduce Templates as an exciting alternative to creating a custom audience, which was the default option originally.

What better way to do that than with a little in-app ad and animation, courtesy of @Vadim Demedes?