Top Con 2018 Bear

For this year at Top Con (a design conference in Chattanooga, TN) we were asked to help redesign the swag, including some potential redirection of the brand itself (such as this typographical treatment). For this exercise I wanted to bring some goofy charm to the Bear and Deer that has been a staple of the con since it's beginnings.

We retained a limited color palette so that the screen printed swag would translate well on a variety of scales. I've attached a few alternate designs that will be used for things such as koozies, totes and shirts (more of those images to come pnce they're printed and ready for the con in October).