Supreme Golf - Native App Design
When I joined the company as the Chief Creative Officer, there was a massive UI/UX disconnect between the native apps (iOS and Android) themselves and the website. This made the user experience very different from product-to-product.
In order to rein in these issues, I had to outline and pitch a holistic vision and execution plan to the executive and development teams.
I started sketching out ideas, creating new user workflows and updating brand guidelines to reflect the new direction of the applications.
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