Chronic Chiropractic

Chronic Chiropractic's mission is to help patients achieve and maintain their highest potential of health through new age medicinal cannabis methods. The practice, located in Tulsa, is still a family oriented business- but aims to bring more millennials through their doors by means of exciting non-traditional methods.
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CC's view is that everyone should have a fair chance at a new, pain free life. They are here to help facilitate that vision while nourishing their community so that they are able to grow and be healthy in every facet of their lives.
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Now let's dive into that logo!
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The line with the dots coming down the middle represents a spine to tie in their chiropractic services.
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The sun, with the rays, ties in their "New age Flare" and also the start of a bright new day/life. This piece was a huge asset to the logo that adds a sense of hope for the pain free days ahead.
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The icon as a whole subtly represents a marijuana leaf. The client was looking for an indirect, tasteful design that incorporated the professionalism of a clinic with a new age feel. They also wanted to display they're a younger practice that is equipped with new ideas to benefit the patient while staying pro-medicinal marijuana.
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Hoping these guys blow up and can open an office out here in Philly! Lord knows we could all use some Chronic Chiropractic.