Marosvasarhely city branding
Full project HERE
Marosvásárhely (Tîrgu-Mureș) is an old medieval city in the heart of Transylvania (Romania). The first written memories originated from 1323. The city's Art Nouveau style was shaped under the leadership of Bernády György at the beginning of the 20th century. The city's coat-of-arms was modified several times over the centuries, but the main symbols have been preserved. The crown, the sword, the heart and the bear are parts of the cities history. These historical symbols appear in the new identity of the city in a modern, contemporary style. Through renewing the identity of the city I also respected the matter of the bilingual citizens.