2018-19 Hershey Bears Campaign Visual Concept

An unchosen visual concept direction for the 2018-19 Hershey Bears Hockey season.

After an extremely rough season, I decided to focus on the idea of 'Picking Up The Pieces' - a concept involving printing and tearing actual photos of the players and taping them back together again. I then scanned and layered in other elements and visuals to create a dynamic composition that could build up or down, depending on the medium.

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