2nd proposal for “Quinta Essenza”.
As explained in the last post, in these days, I'm working on the brand of this new restaurant.
This is another proposal for it.
The quintessence has a history that starts from the Greek physics, the fifth element that is added, with peculiar characteristics, to the four elements (earth, water, air, fire) of the Empedocles classification.
A fifth element, also called "Aether", a divine element.
The most modern and common meaning of "quintessence", as a last and essential characteristic of a given reality.
In this design I wanted to use 5 dots to symbolize the 5 essences.
These points are in different transparencies, up to the point of i with its full color: The quint'essenza.
Typefaces: Baskerville & Avenir
I’m really curious to hear what do you think about it and if you prefer the last design or this one.
Let me know in the comments.
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www.antoniocalvino.com
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