AIDES: #ShareTheLove HIV/AIDS Awareness Ad Campaign

AIDES: #ShareTheLove HIV/AIDS Awareness Advertising Campaign. Rod Hunt collaborated with TBWA\Paris to create an expansive illustration for AIDES latest campaign . “Share the love but protect yourself, even when dating online“ is the new prevention message from AIDES to remind that Aids can be hidden anywhere.

The campaign received a Gold Lion for Design and two Bronze awards (Design / Health and Wellbeing) at Cannes Lions International Festival of Creativity 2018.

Share the love, not the aids virus. In France, apps dating conquered the cities. 1/4 French people is registered on a dating platform and 2 out of 3 admit to go on it for a “one night” date. It has never been so easy to find a partner, and in fact, the risk of encountering the HIV virus has never been so big. AIDES recalls that in France, 25.000 people are infected with the HIV virus without knowing it. And 6.000 people discover their HIV status each year. In that context, AIDES launch a viral activation that compared twitter's viral nature and reach with how viruses spread in real life. A campaign created by its agency TBWA\Paris aiming to remind how important it is to protect itself, no matter how you met.

Full project >> https://rodhunt.com/aides-share-the-love-hivaides-awareness-ad-campaign