Don’t design for designers. Design for people.

Don’t design for designers. Design for people

Some designers tend to create designs that other designers will appreciate and applaud or design with their own taste and preferences in mind. With this approach your design risks being exclusive and, in the worst case scenario, disliked or misunderstood. Target your design for your main audience, who are most likely non-designers. Understand what works and appeals to your audience and ignore your designer friends.

From our notebook.