Door Hanger

This is a door hanger created for the re-election campaign of Richard Howe for Register of Deeds.

We wanted to have short, digestible piece of information and text. It needed to be compelling no matter which side is facing outward, and also keep it legible from a distance.

The three lines of text are mirrored on front and back. Icons go along with his three main points about the office, which is also mirrored in his three points about his personal history.

The horizontal separations also line up on each side to keep it cohesive as the viewer interacts with the literature. The white is also used as a device to keep things legible and the various pieces of text organized.

We were also able to get the printer to let us put a small logo in the "safe" around the doorknob so that the viewer saw the logo as they were looking down and reaching to pull it off the door.