InstruMMents Brand Guidelines
This is one of the biggest and most challenging branding projects for me so far. The current 92-pages version of the doc consists of the following chapters: Logo, Color Palette, Typography, Stationery, Photo and Video Style, Grids and Layouts, Patterns and Illustrations, Industrial Design, Packaging, Mobile app and Website, Social Media Communication and Presentation.
Check out the full case study here.
Thanks!