Logo design

Stephen Eastridge runs a small reptile breeding shop out of his house in Valparaiso, IN and was doing enough business that he needed a professional brand. When I went to the shop for some context, I got to hold one of the geckos. It was friendly and calm, and made up of such a fun variety of shapes that it clicked really well as a brand figurehead. The final product, developed in Adobe Illustrator, has a clean look, but it’s also fun and playful.