Arcus

Born in Silicon Valley, Arcus is a technology-based startup set to revolutionize the way people track and pay their bills around the world.

The logo was designed as a minimal typographic exercise that’s complemented by a more dynamic icon. The subtle color gradient background sets a visually warm first impression that in addition with the element’s distribution, becomes a well-balanced, user-friendly navigating experience.

Visit full story at https://www.anagrama.com/project/arcus