Proposal for "Quinta Essenza"
These days, I'm working on the brand of this new restaurant.
This is one proposal for them and in these days I'll post other designs about it.
The quintessence has a history that starts from the Greek physics, the fifth element that is added, with peculiar characteristics, to the four elements (earth, water, air, fire) of the Empedocles classification.
A fifth element, also called "Aether", a divine element.
The most modern and common meaning of "quintessence", as a last and essential characteristic of a given reality.
In this design I wanted to use a classic Gestalt effect, where 4 circles (symbolizing the earth, water, air and fire) create a fifth shape (the square) that symbolizes the quintessence.
I am very happy with this result, because it manages to understand intellectually the whole concept behind the restaurant's name.
Typefaces: Baskerville & Avenir
I can't wait to hear what do you think about it and know your thoughts. Let me know in the comments.
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