Dominican avocados

Visual identity, illustration, editorial design and packaging for IESC, an American NGO with its branch in the Dominican Republic, in order to promote 7 kinds of avocados in the European market.
Together with the client, we developed a concept where we enriched the technical information with stories about the culture, cultivation, different ways Dominicans use avocados to inspire European consumers and teach them about various ways they can benefit from the green gold of the Caribbean. Illustration: Roberto Germán. Full project link in bio.