Dirti business card design

Dirti - is a custom designed word-mark for a fashion brand. The goal was to create a memorable and timeless brand-mark, which also conveys softness and elegance. Brand-mark may be used as a full brand name and simplified as a single symbol.

The colour palette is very limited. Soft pink colour chosen to convey softness and elegance. Dark gray colour chosen to convey the technical part of the process that are specific to tissues, textile painting, etc.

The goal was to create a clean, minimalist style. What's why it remained the predominant word-mark as a key element of the visual style.