Community Bank - Homepage

I am working on a site for a bank that is very community focused and wanted to help engage all demographics. I defined a new approach to help the bank appeal to new younger customers but still make it easy to navigate and to help ease the pain of change for the longtime loyal customers. Working on an Interactive modal idea for the Life Stages section to help direct those in all walks of life.

Financial Design is a bit of an adventure with the ADA movement to the web. This homepage was fun to only use branding colors in a strategic manner. Red to call to the user of importance, blue used for a marketing/support standpoint. Dark text for legibility for users with disabilities.