SISU Tech Partners — Brand ID

Designing brands that put people first.

Hiring is never easy. Even finding the right recruiter can be challenging. SISU Tech Partners was created to simplify the hiring process by connecting tech companies with qualified candidates.

Bruxton helped launch the full brand experience for SISU, which started with the naming process. The name stands for “a flair for turning extreme adversity into advantage” and it serves as the guiding principle for the brand. The rest of the brand identity focuses on bringing to life SISU’s unique attributes that are guided by always putting people first and building valuable partnerships that stand out.

To reflect the simple relationship between employers and future employees, the SISU brand colors were created in the black & white color palette.

The brand further came to life through various applications, including the packaging, website designs, and business collateral.

See the full case study here.
https://bruxtongroup.com/sisu/

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