Pure Kombucha Project

Full project here: https://www.behance.net/gallery/69332507/PURE-logo-package-design
This was a rebranding project, as client provided old company branding and wanted a complete overhaul. We had to redesign logo so it would complement new company philosophy, as well as redesign old overcrowded labels for 13 products: 4 kombucha beverages, 5 water kefir flavours and 4 kombucha based balsamic vinegars. The complexity lied in creating brand new style direction for the whole branding, which would disclose an idea of company values and aim: happy and pure living of each of us.