Currus Logo

Currus is an association for independent pharmacies who help their members compete with pharmacy chains. When they came to us as Kansas Pharmacy Service Corporation they needed a new name and brand that would help them stand out and tell their story. Their new name Currus translates to chariot it Latin. The purpose of the chariot parallels with the association's mission to their members. A chariot moves its rider forward, protects them in times of need, and elevates them in times of victory. We continued with this inspiration and created a mark that combines a chariot wheel with a sunflower, the state flower of Kansas. Paired with the serif font Zaharah this lockup gives Currus a professional yet welcoming voice.

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