Austin FC
Late last year, we were approached to brand a Major League Soccer team for our hometown. Inclusivity is a hallmark of soccer and the brand needed to be big enough for everyone, but also project the towering ambitions of our Club. Our brief was simple: design a “team for all of Austin.” Austin’s majestic live oak trees were the perfect symbol to represent the city’s togetherness, pride and strength. Building off this idea, we developed a narrative and visual identity that honors our legendary city and gives all who live here a team to finally call their own.
See the full case study on our site.
Design team:
@Steve Wolf @Lauren Dickens @Barrett Fry @Jacob Carter