SM Brand Teaser

We were honored when SM, one of the largest publishers in Spain, contacted us to produce a very short teaser video to show their new logo and identity.

As usual, we contacted @The Woork Co to help us craft a unique graphic style, with print-like textures, bringing to mind textbooks and education, collaboration, and new technologies, and animated the logo using a Mobius strip to honor the original idea behind the new identity.