Logo Design | Michael Borden Racing

The Challenge
To create a memorable icon that embodies the intensity and assertiveness of the driver, a color study was conducted to find a brand combination that reads as daring, dominant and dynamic. By adding motion and direction to the visual icons, Michael Borden Racing gains the ability to show off the driver’s personality and easily support sponsorship for career growth in Spec Miata and beyond.

See the full project:
https://www.behance.net/gallery/69317493/Michael-Borden-Racing-Logo-Design