Florida Dreamcatchers

I am over the moon that I got to brand Florida Dreamcatchers. They are an organization that engages underserved students in Immokalee over 9 years of their adolescence and beyond. They help students become resilient, discover their passions, and learn the critical life skills they need to be successful in the future.

I led them through a mood exploration, condensed their list of importances down to 3 main points which became their brand attributes, and then created the concept of "shooting for the stars", which in turn led to this creation.

They are such a wonderful group of people, who I really had the pleasure of collaborating with! Their website will be launching soon with more info.