Personalized Onboarding

Grocery shopping is deeply personal experience based on taste, dietary restrictions, household or business compositions, etc. The Growth team at Instacart spent the last quarter working on personalization for our customers. Shown here is a signup flow for households and businesses, and a storefront view. The selection process helps us understand who our customers are shopping for and in turn, deliver relevant information quickly, on the storefront.

This is designed for web and mobile web and is currently available to new users. Look out for a full rollout in the near future!