Jeny's Tacos Food Truck

Jeny’s Tacos is a Mexican restaurant in northeast Indiana. When the restaurant opened ten years ago, it restored an old, run-down building and made it into a distinctive dining hotspot.

The current identity is not as representative of the vibrant restaurant as it could be, so I began my design with a fresh identity. The updated identity featured a simple, sans serif font to represent the simplistic approach Jeny’s Tacos takes to food service while referring to the iconic storefront with the texture similar to the bricks from the building and a taco shell. Once I established a new identity, I expanded the design system with iconography that is used throughout the menu, food truck, and packaging.