Thirty Logos Design Challenge #14 - BookWorm

This logo is for an online bookstore, BookWorm. The "client" did not have any guidelines or restrictions for the logo, besides including the name.

I wanted to keep this logo simple. A bookworm is someone who always has their eyes on a book reading. So I simply turned the "O"s in the name into eyes surrounded by a book. I chose a font that has good readability and scales well.