Amazon's Digital Day

I worked with the Head of Marketing of the Amazon Appstore to discuss concepts and user journeys through 'Digital Day.' The concept first began as having daily deals for appstore users, but then shifted into a bigger one day event. Modeled after Amazon Prime Day, Digital Day is focused on digital content such as movies and ebooks, offering the best deals across digital apps.

See the full case study http://www.alexschor.com/amazon-digital-day-1