Ghost Flower | Brand Storytelling

Strategy. Brand Identity. UX & Design. Web Development.

Based in California, Ghost Flower offers high-performance activewear inspired by the five elements.

So we wanted to craft an eCommerce experience that engages users through cohesive brand storytelling. This involved balancing education on the elements and their impact on the product. You can see this dynamic above on the Ghost Flower Homepage and About the Elements Page.