Apple Logo (Pepsi Million Free Songs Campaign)

Apple was approached by Pepsi to collaborate on a campaign promoting a million free songs available through iTunes and the iPod. The goal of the campaign was to increase brand awareness and drive sales of the iPod.

Design Challenge: The challenge for the design team was to create a visually striking and memorable logo treatment for the campaign that effectively communicated the partnership between Apple and Pepsi, as well as the promotion of free music through iTunes and the iPod.

Design Solution: The Apple logo was rendered in clear glass, with Pepsi bubbles oozing through it, representing the partnership between the two brands and the promotion of free music.

Result: The resulting logo treatment was a success, effectively communicating the partnership between Apple and Pepsi and driving sales of the iPod. The campaign was well-received by consumers and generated significant buzz, further increasing brand awareness for both Apple and Pepsi.