Splendour Logotype

Lets take a step back from the patterns and wonder why I started with patterns in the first place? truth is this was a very different approach to a project than im used to, the logo was already done the agency that I collaborated with just wanted the pattern, but I didnt want to destroy the logo or obscure it rather I let it take a back seat and have the pattern be the main star of the show. And as you'll see in the applications it works beautifully , sometimes you don't need to destroy and start from scratch work with what you already got and build on top of it.