#GOCHEFYOURSELF

This campaign was part of the business plan to position the brand in the target consumer’s mind in such a way, that in his or her perception of the brand, it is distinctive and offers a persuasive customer value better than its competitors.
This campaign will help us to build our brand more strongly in consumers mind with our new packaging and new Identity.
It went through a lot of processes all together which includes: locking the idea which direction will be taking this > locking the theme > booking an Ad Agency for the shoot and editing > Story
Boarding > Execution > Editing > Team Work > Publishing.