PDFelement: Back-to-School Sale Campaign

Contribution: Art direction / Wireframe / Storytelling / Illustration and Animation.

"To highlight our 40% off promotion, this campaign will be largely illustration-based. Illustrations are a good way to humanize our brand, as it can easily emphasize our points in a creative and friendly fashion that will stay true to our VIS and make us approachable and fun."

Check out the final result: https://bit.ly/2w5o0aU