Custom approach to national touring Broadway site

NAC Entertainment brings national touring Broadway productions to New York State and Pennsylvania. I worked on custom theming for this, solving the problem that staff had previously with managing each location as a separate website. In addition to needing a redesign, they came to us because they were unable to update shows on their old site without going into multiple calendars every time.

We improved the experience for management on the back end and for visitors on the front end, making it easy for them to browse the full calendar, filter results, and navigate each branch individually.

You can see the logo change to match each division, taking you to that division's main page. In this unique case, our client needed to funnel in guests this way. We made it easy to use and easy to manage.

I wrote the code for this custom functionality and worked on IA. Our creative director drove the project and @Collin Bigart designed and built the full product.

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Made with the Idea Kraft Team

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