Animated logo for an EMS fitness studio

EMS = Electro Muscle Stimulation

Name:
Embodies stands for:
* to provide with a body
* to give a concrete form to
* To embrace

It can also be read as ‘Electro muscle bodies’ a link to the EMS equipment used.

Image:
A stylized illustration of a muscle group, it also hints at the use of electricity. A simple shape that shows movement and stimulation.

Text:
Sporty and accessible.

Style:
Strong and clear.

Colour:
Client communicated a strong preference for the colour blue. I used two different shades; Light (accessible and clear) and dark (professional and strong). Used in the text to accentuate the second layer (Electro muscle bodies)