Universal Pixel

With a Universal Pixel, publishers are able to place a single pixel in the master template of their site and allow all configuration to be handled with Basis Platform. This single pixel can be used for capturing retargeting audience and tracking conversions.

As additional pages are added to the publisher's website or changes are made to existing pages, the pixel does not have be modified. The user just has to setup new rules within the platform -- without any work done on the publisher's end.

As a result, the workflow of modifying existing pixel setups and adding additional rules is simplified and the turn around time can be reduced from days/weeks to under 24 hours.