Ótwear store
Hi everyone!
Today we introduce you to the Ótwear. Is the French brand of minimalistic backpacks and other accessories. Our task was not only to create a new website and a unique logo but also to consider over the entire identity for this brand. And our team successfully coped with these tasks!
The new logo and the identity of the company combine the straight lines and delicate elegance. The combination of simple geometric figures with Serif typefaces emphasizes the unique and laconic character of the brand.
We also used a grid based on Van de Graaff canon for all digital and print formats.