Minimal Illustration-Based Website

Minimal illustration-based design I created for @shoppinggives. It's kind of sexy but the color choices, design composition and layout was actually based on the psychological framework of the end-customer: CMOs.

CMOs are typically high on conscientiousness, openness and extraversion. People with those psychographics usually have low attention spans and high rates of eye movement.

The brand design was meant to be modern, to represent a cutting-edge technology solution, but also the communication is meant to be focused and efficient; high text contrast, low character limits and monochromatic color palette using sparingly (and to guide attention).