Southern Cafe x Indianama

My work (as part of Indianama 2018) for Southern Cafe, a small eatery in Mehrauli, New Delhi.
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By combining the street-style bold typography (symbolic of Tamil Nadu) with the vibrant colours distinctive of Chinese culture, Southern Cafe now embodies a unique blend of the two worlds. The illustrative style abstracts widely-known Chinese and South-Indian motifs. The hope for this new visual identity is to embrace its dichotomy, be bold and unapologetically quirky— just like its cuisine.
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Indianama 2018: the street hustle is being exhibited at Bikaner House till 25 August, 2018.