ved vandet

Ved vandet is a newly opened store located in Jægersborggade, Nørrebro right in the heart of Copenhagen city and has the mission of promoting and selling premium fly fishing gear that is made as sustainable and environmentally friendly as possible. A visual identity that riffs on corporate branding combined with organic shapes was developed in order to stand out and introduce the brand to the fly fishing community with a different look and feel than typically seen in this industry.

View the full case study on Behance:
https://www.behance.net/gallery/68485445/Ved-Vandet