Heineken : Festival Famous : Low Polygon 3D

Generally speaking, electronic music lives in a high energy space full of beauty, drama, wonder, distortion, intensity, and abstraction. I tried to echo as many of those characteristics as possible in the design with bold and energetic color, futuristic 3D shapes, angular typography implying motion, visual distortion effects, and rich and dramatic photography. “Festival Famous” refers to Heineken’s social media themed contest, prompting users to move through the festival to capture photos of friends, musical artists and stages. Users posted photos on Instagram and the winner had the opportunity to dj on stage with a famous dj. These images track the process of making abstract low polygon 3D in Cinema 4D and creating the final design in Adobe Photoshop.