Heineken : Festival Famous : Titles & Icons

Generally speaking, electronic music lives in a high energy space full of beauty, drama, wonder, distortion, intensity, and abstraction. I tried to echo as many of those characteristics as possible in the design with bold and energetic color, futuristic 3D shapes, angular typography implying motion, visual distortion effects, and rich and dramatic photography. “Festival Famous” refers to Heineken’s social media themed contest, prompting users to move through the festival to capture photos of friends, musical artists and stages. Users posted photos on Instagram and the winner had the opportunity to dj on stage with a famous dj. The custom headline type is based on "ITC Avant Garde" by Herb Lubalin and "MOVANT BARKS" by Roberto Quiñones.