Afiniti Case Study
Afiniti is a leading AI company, using artificial intelligence to identify subtle and valuable patterns of human interaction in order to pair individuals on the basis of behavior, leading to more successful interactions and measurable increases in enterprise profitability.
Whilst working at @NEVERBLAND I was tasked with revamping their marketing website. We focused on humanising the brand, focusing on the human impact of the technology, rather than the details of the technology itself.
We created expansive case studies and pushed interaction design to lead users and differentiate the company from the competition.