Toyota Gazoo Racing Redesign : UX Design

Toyota Gazoo Racing is an umbrella for all of Toyota's race teams (WEC, WRC, Rally, etc...) competing in international race circuits. The client wanted the design to capture their intense passion for racing, competitive drive, and compulsion to innovate. In our designs, we're juxtaposing humanity and technology as well as expressing a strong and emotional point of view. This is an overview of the UX design for the Toyota Gazoo Racing site.