Lagunitas Redesign : Beer Circus

For the Lagunitas redesign, we wanted to feature their irreverent character, wild spirit, and independent roots. In the design we're using irregular typography to establish a handmade aesthetic, physical elements and textures from their brewery, halftone textures to reference printing and production, and language and characters to show their irreverence. This design features a daring performer from Lagunitas' annual "Beer Circus" event.