Up Vertical Debit Card

I did a shot in November of our vision for a vertical debit card, and since then we've been working hard with Mastercard and our printer to turn it into a reality. We had a few goals that we were really gunning for:

- Full portrait orientation (on both sides)
- Card number and details on the back (no emboss)
- PVC Pantone core-colour with laminate finish
- Smaller bronze nano SIM
- Thinner 8 mm dual track magnetic strip

Really stoked to say that since March we've been shipping these to our early beta users! While print artwork can be fiddly, and the turn-around times can be lengthy, the outcome is always super rewarding with print. Fun project.