Pine Branding

Over the years, Pine Landscape Center’s messaging has focused on what they do. To create a visual story for the organization, we focused on why. At the heart of the family business is the family. When you assign your family name to your business you create a promise to your clients and team members.

In explorations we sought to create a visual hierarchy that heightens the family name in the story. And, in an effort to move the brand forward, we looked back, to the heritage of the family.
We were inspired by the roots of the Pine family and the beautiful design of legacy seed and farm supply companies. Like a well-executed landscape design, the new mark strikes balance with sharp edges and rounded corners to create visual interest through contrast.