badoo_tech idetity

badoo_tech is the technological firepower behind the family of dating apps. It is a community of single-minded IT professionals, aiming to contribute to the development of the industry.

Its identity system inherits basic visual style elements of the head brand while delivering a geeky, technological and playful twist not deprived of self-irony.

Check the full case here: https://www.behance.net/gallery/61503123/badoo_tech-identity