xVia Logo

A brand identity for one of our products in our product suite. xVia is a simple API for corporates, payment providers and banks who want to send payments across various payment networks using a standard interface. I was inspired by the definition of APIs and how it can seamlessly be plugged in to existing frameworks; therefore, thought of the kanji for enter in Japanese. It was also inspired by river bifurcation.

Attachments include identities of all three products together, before and after.