Gunnar Optics Women's Collection Sketches (Creative Direction)

In art directing this proposal, my first step would be to thoroughly research the target audience for the Gunnar Optiks Women's Collection. This would involve looking at market trends and consumer behavior within the optical retail industry, as well as understanding the unique needs and preferences of female customers.

Next, I would work with the creative team to develop a series of concept sketches that showcase our ideas for the collection. These sketches would need to be visually compelling and clearly communicate the aesthetic direction we are proposing.

Once the concept sketches have been finalized, I would then work on developing a comprehensive proposal that outlines our creative direction, agency development plan, and client development strategy. This proposal would include details on how we plan to execute our ideas, as well as the resources and budget required to bring the collection to life.

Throughout the process, I would also be responsible for managing the timeline and ensuring that all deadlines are met. This would involve coordinating with the creative team, as well as working closely with the client to ensure that their needs and expectations are being met.

Ultimately, the goal of the art directing process for this proposal would be to create a cohesive and compelling vision for the Gunnar Optiks Women's Collection that resonates with our target audience and drives business success.